I’ve supported organisations with:
· Social media strategy and content creation (including blog posts & regular newsletters)
· Campaign messaging and community engagement
· Charity storytelling and impact writing
· Diary and inbox management
· Minute taking and meeting coordination
· Administrative and operational support

Charity Social Media & Impact Storytelling

Organisation: Save the Family
Focus: Social media management, content strategy, impact storytelling

The Challenge
Save the Family delivers vital support to families facing homelessness, but like many charities, their social media needed to better communicate the depth of their impact. Content was being shared, but there was an opportunity to strengthen engagement and make the outcomes of their work clearer to supporters.

My Approach
I led on social media content, focusing on storytelling that highlighted real-life impact rather than just service updates. This included creating structured content plans, writing engaging captions, and aligning posts with key campaigns and awareness moments.

I also ensured messaging stayed consistent across platforms, balancing professionalism with a human, relatable tone that reflected the organisation’s values.

The Outcome
The organisation’s social media presence became more consistent, engaging, and impact-led. Content better reflected the lived experiences of the families supported, helping audiences connect more deeply with the cause and understand the difference the organisation makes. I supported with publications to evidence the work done by the charity, as well as supporting with a website redesign and updated copy.

Political & Community Communications

Organisation: Preston Green Party
Focus: Social media management, campaign messaging, community engagement

The Challenge
The local party needed a stronger, more consistent online presence to engage their community, respond to current issues, and communicate their values clearly, particularly around local campaigns and awareness days.

My Approach
I manage ongoing social media and communications, creating timely, relevant content that connects national messaging to local issues in Preston. This includes writing posts for key dates, reacting to current events and ensuring messaging is clear, accessible, and engaging.

I focus on making content feel immediate and relevant, while maintaining a consistent tone that reflects the party’s identity.

The Outcome
Facebook grew by 92%, reaching 40,500 total views and 10,500 individual users
Instagram gained 74%, with 8,800 views and 1,500 accounts reached
TikTok grew from 118% with 11,300 views from a single post, indicating strong growth potential
Bluesky increased by 61%, expanding presence on emerging platforms
Website traffic increased significantly
Average daily website visits increased from 5.6 to 50.6 – over 800% growth

Additional Impact
Supported announcement of a full slate of candidates, driving a surge in online engagement
Coordinated responses to media opportunities, including Talk TV Lancashire and Blog Preston
Contributed to positioning a clear spokesperson for media engagement
Created and distributed campaign leaflets to support on-the-ground activity

Summary
Through consistent content, strategic messaging, and aligned communications, the party significantly increased its visibility, engagement, and readiness for both digital and media-facing campaign activity.

Administrative & Operational Support

Role: Personal Assistant to CEO / Senior Administrator
Focus: Diary management, minute taking, coordination, operational support

The Challenge
Working within fast-paced administration environments requires high levels of organisation, accuracy, and confidentiality. Teams rely on strong administrative support to ensure meetings run smoothly, records are accurate, and communication is clear.

My Approach
I provide comprehensive administrative support, including diary management, meeting coordination, and detailed minute taking. I ensure that meetings are accurately documented with clear actions and outcomes, supporting effective decision-making and follow-through.

Alongside this I manage documentation, support internal processes and help maintain organisation across multiple priorities.

The Outcome
Meetings are well-organised and productive, with clear records and actionable minutes. Teams are able to focus on their roles knowing the operational side is running smoothly and efficiently.